TheMarketingBackpack

Just a thought.  The BBC article discussed the fact that the Internet Service Provider for Nintendo Wii and the BBC are disputing over who should foot the bill to connect to the internet and use the iPlayer.  Now, I know Nintendo had internet connect before this who iPlayer deal, and I’m not sure who paid for it (most likely the customer of Wii, provided they already had internet at their residence).  Why not do what World of Warcraft does and pay a subscription to use the iPlayer stuff?  Sure it may make consumers less likely to try something new that they have to pay for, but give them rewards for using it.  For example, maybe something like Nintendo points that can be used to download new Wii games off the net, or maybe to uncover bonus material in games, or maybe even use the points as a currency to convert into real dollars for specified vendors.  I’m not expert, but this seems like a simple problem to solve.